We have found that although all forms of video are engaging and produce results, testimonial videos are extremely successful.
Client/User testimonials increase the level of trust in a company or product. Positioning the owner and employees as “Experts” puts a human face on your business, and allows you to showcase your expertise to a receptive audience. Our videos transform prospective customers and donors into active participants in your business.
We all have personal and organizational agendas that drive our every day performance. Unless the interviewee is a professional “on camera” talent, what is captured can often look stiff, uncomfortable, and less than honest.
Our process is designed to put the interviewee at ease so we can have an actual conversation. This creates an interpersonal component, reflecting the relationship between two people with similar goals. Once our subject is no longer concerned about looking good or sounding foolish, the interview come across as natural, honest, and intelligent. This process may take a bit more time but the resulting testimonial is well worth the effort.